About.

"If your actions inspire others to dream more, learn more, do more & become more, you are a leader" - John Quincy Adams

Why, How & What.

Our business offer is simply defined by WHY, HOW and WHAT.

Our WHY:
Inspire. Everything starts with inspiration. We help you to find inspiration and we seek to inspire you and your team in everything we do.

Our HOW:
Lead. We build your business through building leaders. We do this using strategic facilitation, coaching, high performance team building, psychometrics, leadership training and sound advice.

Our WHAT:
Transform. We are measured by the level of positive transformation that we create in you, your team and your organization. Whether you are looking for a change management programme or to help your team reach their potential it all boils down to the ability to transform.

In a nut shell we  help you to create high performance teams and develop amazing leaders.

What our clients say.

I thought it (facilitated strategy session) was really important and productive for the team collectively. From a personal perspective it gave me the time and space to remind myself what I want to do, should do & actually do best for myself and the company. I have taken a real confidence fill up from session which alone is a great result. Marketing Director, Cuisine De France.

The Vision Quest experience was powerful for me personally and also for the team. It gave us the space to really examine the big vision and how we can contribute personally to achieving it. Breaking from the office environment gave us the freedom to think about what we can personally gain from the experience. Medical Director, Danone, Baby Nutrition.

Brendan has an empathic, honest, inspirational style. He seems to know exactly when to challenge me and just how far to push. He reminds me of my strengths when I’m being hard on myself and provides a constant mirror to help me overcome my limiting beliefs. He has helped me recognise and open up my creative potential in my interactions with my coachees. Senior Sales Coach, Oracle.

Anyone in our business who has had contact with Brendan (either on a training programme or through one to one coaching) has nothing but positive feedback about him and I personally cannot speak highly enough of the work that he has done for us.  The real testament to the work that he does with us is that we use him more and more with each year that goes by and I would have no hesitation in recommending Brendan for any work that any other company might be interested in using him for. Danone Dairy, HR Director.
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Thank you very much for a great day! You over delivered on my expectation of combining a fun day with bringing relevant learnings from sailing to business and showed my team what winning together is all about! Your briefing and debriefing showed that you are not just brilliant in sailing, but also a very articulate presenter who understands business. The team was left energised and knowing that winning is about stepping out of your comfort zone, pushing the boundaries and to focus on the goal. They now have experienced ‘in flesh’ that this combined with trust and teamwork can only lead to victory! Business Unit Director, Unilever EMEA.

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Our Team.

Brendan Foley
Managing Director

Brendan has held director level positions in advertising, marketing and sales. He has worked in areas stretching from technology to charities, to new-media to mainstream advertising. Brendan is the founder and Managing Director of Seachange Now. He has worked with 1,000’s of people and scores of companies to help them identify and achieve their potential.

Bestselling author. He is a bestselling author of  The Yin Yang Complex (Mercier Press 2010)  and The 5 States of Success (Mercier Press 2011). The 5 States of Success is an amazon.co.uk #1. bestseller.

International Sailor. As a sailor Brendan has represented Ireland many times at World and European Championships, winning the British & French National Championships. Keynote Speaker. He has shared the stage with Alastair Campbell (Labour), Bill Cullen (The Apprentice), Gavin Duffy (Dragon’s Den) and many more eminent speakers. His style is upbeat, entertaining and interactive. 

Qualifications. 
Honors Degree in Marketing - University of Glamorgan, Wales.
IAPI Post Graduate Diploma in Advertising - DIT, Dublin.
ISA Grade ‘A’ Instructor / National Coaching Programme - Level 1 coach.
TM Reiki Master and Teacher.
5 States Accredited Practitioner
Insights Accredited Practitioner / Insights Deeper Discovery 
EQi 2.0 and EQi 360 Train the Trainer and Accredited Practitioner 

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Annie Scaife
Head of Coaching

Annie has a huge depth of commercial knowledge having held senior roles in HR, training, sales, marketing and advertising. She burst onto the business scene winning the young entrepreneur programme and went onto get 1st in her thesis on ‘Women and Entrepreneurship’. She has worked all over the world and has great passion for helping businesses and people succeed. 

As Head of Coaching Annie is instrumental in ensuring the highest quality of delivery and her passion for practical results shines through. 
Business Development, Feasibility and Strategy.

Educator / Thought Leader. Annie has never been far from education and has over 25 years experience in programme creation up to masters level and has lectured over the years on a variety of subjects from ‘Sales Management’ to ‘Start Your Own Business’. Her skills in developing and delivering professional cutting edge programmes have been used by the Department of Enterprise, Griffith College, Dublin Business School, IADT and many more. Her love of learning is infectious and has genuinely helped many of Seachange Now’s clients to create success in their lives businesses and careers.

Qualifications. 
Honors Degree in Marketing from Trinity College Dublin, 
Masters in Entrepreneurship by Research in IADT. 
5 States Accredited Practitioner
Insights Accredited Practitioner.
TM Reiki Master and Teacher.
EQi 2.0 and EQi 360 Accredited Practitioner. 

Simone LeJeune
Executive Coach & Facilitator

Simone’s specific competencies combine Emotional Intelligence, body language and confidence coaching to transform people internally and externally in tandem, whilst helping them achieve great results. Her passion to help people achieve their best is what drives her to succeed. As an Executive Coach her role is to bring out the best in individuals and teams alike. 

Simone has a huge capacity to create connection with her coachees and to provide the framework for powerful breakthroughs. A self professed ‘colours’ addict! she really helps people and teams to connect and gain deep insights. 

Simone has worked in the areas of HRM, recruitment and selection and client focussed roles  for Multi-Nationals, SMEs and Public Sector. Her wide range of experience has always held people at the top of the agenda. In particular Simone has outstanding experience in coaching individuals for interview success and in developing emotional intelligence. She has the additional experience of being an image consultant and stylist and aims to help individuals express themselves and walk their truth in all areas of their lives.

Qualifications
BA honours Degree from University College Dublin.
Accredited Diploma in Personal and Executive Coaching (Achieved distinction).
5 States Accredited Practitioner.
Insights Accredited Practitioner.
TM Reiki 2.
EQi 2.0 and EQi 360 Accredited Practitioner.
Diploma in Cognitive Behavioural Therapy

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Anna D'Arcy
Executive Coach & Trainer

Anna creates “order from chaos in a harmonious way”
Anna gets great energy from enabling people achieve their own idea of success.  She strives to leave our clients better than when she met them and has a natural gift of encouraging trust through active listening.  Anna brings a wonderful warmth to everything she does.

Anna has worked in the areas of recruitment, healthcare & accountancy in
Office Management positions.  She also acquired many key skills through running her own 
small business such as:

• Managing relationships with suppliers 
• Monitoring sales & stock inventory 
• Customer relationships 
• Basic accounting 
• Social media 
• Sales & marketing 

Anna loves to create and build on positive relationships.

Qualifications
Advanced Diploma in Personal, Leadership & Executive Coaching
​Member of EMCC & ICF
Post-Graduate Diploma in Public Relations & Spanish
Bachelor of Arts Degree, UCD
5 States Accredited Practitioner.
Insights Accredited Practitioner.
TM Reiki 1

Sinead Fitzgerald
Executive Facilitator & Trainer

Sinéad in her role as Executive Facilitator and Trainer will be your daily liaison in all matters to do with the effective running of your programmes. Sinéad is a powerhouse of activity and brings a brilliant rigour to our processes and workshops. A qualified drama teacher Sinéad brings great energy and flair to everything she does.

Sinéad has worked in the areas of education, accountancy and office management - bringing  clarity and understanding to the needs of our clients.

Qualifications. 
BA Degree in Sociology and Drama from Trinity College Dublin.
Member of Teaching Council Ireland. 
Drama Teaching Diploma - Irish Board of Speech and Drama.
FETAC Level 5.
5 States Accredited Practitioner.
Insights Accredited Practitioner.
TM Reiki Master and Teacher.

Sarah Foley
Financial Director FCA

Sarah is a Fellow Chartered Accountant,
has a BA Hons degree in Business and a Diploma in Advertising.  
A mix which allows her to hugely support the team.
Previously Sarah held senior roles in audit and corporate finance with BDO. Sarah brings an amazing insight to the business and is also a qualified Yoga Alliance 200hr yoga teacher.